The Blog
Google Ads, Meta Ads & Acquisition Strategies
The most actionable insights from the podcast, developed into in-depth articles. Google Ads, Meta Ads, LinkedIn Ads, TikTok and more.
Performance Max Campaign Structure for Ecommerce: The 2025 Guide
Learn how to structure Performance Max campaigns for ecommerce. Asset groups, audience signals, and Search vs PMax query routing explained with real examples.
MAXENCESmart Bidding Google Ads: tROAS, tCPA and Manual Migration Guide
Choose between tROAS, tCPA, and Maximize Conversions. Complete Smart Bidding guide covering data thresholds, common mistakes, and migration steps.
MAXENCEGoogle Shopping Feed Optimization: Boost ROAS with Better Product Data
Product titles, custom labels, margin segmentation: optimize your Google Shopping feed to improve ROAS and win more auctions. Step-by-step guide with examples.
MAXENCERSA Google Ads Optimization: How to Write High-Performing Responsive Search Ads
Optimize your Google Ads RSA: winning combinations, ad strength score, pinning headlines, and creative testing. Practical guide with real examples.
MAXENCEGoogle Ads Scripts: Automate Your Account Without Coding (Ready-to-Use Examples)
Best Google Ads scripts to automate alerts, reports, and optimizations. Real examples you can copy-paste today, no coding skills required.
MAXENCEMeta Advantage+ Shopping Campaigns: The Complete Ecommerce Guide
How to set up and scale Meta Advantage+ Shopping Campaigns. Audiences, budget, creatives, and automation limits explained with real ecommerce examples.
ALEXIAMeta Ads Creatives and UGC: What Actually Works in 2025
Which ad creatives and UGC formats perform best on Meta Ads in 2025? Hooks, video formats, image ratios, and a creative testing framework explained step by step.
ALEXIABroad Audience vs Retargeting on Meta Ads: Which Strategy Wins in 2025?
Broad vs retargeting on Meta Ads: which strategy fits your budget, industry, and goals? Comparative analysis with real 2025 data and decision framework.
MAXENCEMeta Ads Attribution Window: 1-Day, 7-Day or 28-Day — What It Really Changes
Which attribution window to use on Meta Ads? Difference between 1-day click, 7-day click, and 28-day click/view: impact on ROAS and budget decisions explained.
ALEXIAHow to Scale Meta Ads Budget Without Blowing Your CPA
How to increase Meta Ads spend progressively without spiking your CPA. Scaling thresholds, budget increase rules, and warning signals explained with examples.
MAXENCE20 ChatGPT Prompts for Writing Google Ads That Actually Convert
20 battle-tested ChatGPT prompts for Google Ads RSA copywriting. Framework, real outputs, and validation checklist included.
MAXENCEHow to Use AI to Audit a Google Ads or Meta Ads Account in 1 Hour
Complete method for auditing Google Ads and Meta Ads accounts with ChatGPT or Claude. Audit prompts, data to export, and key checkpoints.
ALEXIAHow to Automate PPC Reporting with AI: From CSV to Client Report in 20 Minutes
Turn raw Google Ads or Meta Ads CSV exports into professional client reports using AI. Full workflow with prompts included.
MAXENCEThe Google Ads AI Prompt Library: 30 Prompts Organized by Use Case
30 AI prompts for Google Ads organized by use case: account structure, ads, bidding, reporting, troubleshooting. Copy-paste ready.
ALEXIAAI vs Manual Google Ads Management: 6 Months of Testing, Here's What I Learned
Honest comparison between AI automation and manual management on Google Ads after 6 months of real-condition testing. What works, what doesn't.
MAXENCEGA4 Conversion Tracking for E-commerce: The Complete 2025 Setup Guide
Set up GA4 correctly for e-commerce conversion tracking in 2025. Key events, parameters, verification, and troubleshooting: operational guide.
ALEXIAServer-Side Tagging with GTM: Why Migrate and How to Start
Complete guide on server-side tagging with GTM. Why migrate from client-side, benefits, costs, and setup steps to improve attribution.
MAXENCELast Click vs Data-Driven Attribution: Which Model Should You Use for PPC?
Comparison of Google Ads and Meta Ads attribution models: Last Click, Linear, Time Decay, Data-Driven. How to choose based on your situation.
ALEXIAFirst-Party Data and Cookieless: How to Prepare Your PPC Attribution
Prepare your PPC attribution for the cookieless world: first-party data collection, Enhanced Conversions, Meta CAPI, Customer Match. Practical guide.
ALEXIAReal ROAS vs Reported ROAS: Why Your Google Ads Numbers Lie (And How to Fix It)
Understand the gap between reported Google Ads ROAS and your real ROAS. Causes, gap calculation, and methods for an accurate performance view.
MAXENCE